Thursday, May 08, 2008

Kitchie Nadal - Back on track!

Some people ask me why Kitchie Nadal was not active in the music scene during 2005-2007and these are the reason.

During 2005-2007, Kitchie began touring outside the country, spreading her music to places as far as Japan, Hong Kong, Korea, Singapore, Abu Dhabi, Dubai, India, Sydney, Qatar, Canada, Taiwan and the United States. It was a two-way process, and Kitchie accounts her current sound
to the vast cultural influences encountered in her travels. Kitchie has began releasing song samples to international listeners, and receiving outstanding feedback and reviews. Her songwriting has been described as “agonizingly beautiful” and her songs “completely flawless.” The young musician continues to do live gigs in the Philippines, while also collaborating with both local and foreign artists.

(excerpts from

She is one of the successful female musicians to break into the local music scene with her hits ‘“Wag ‘na Wag Mong Sasabihin” and “Same Ground.” She is also the comp

oser and singer of the theme songs of popular TV series such as Rounin, Majika and I Luv New York. After touring different countries to share her music, Kitchie is ready to take on the local music scene once again. With her new album and a project with one of the leading companies in the world, Kitchie Nadal is definitely back.

Her new sound

Kitchie Nadal is known for her amazing vocal ability and provocative lyrics. With
her new album entitled Love Letter, she explores more of her song-writing talent by creating all the 16 tracks. The album, which features songs like “Highway,” “Love Letter,” “Wide Awake,” “Armour Bearer” and “Beautiful Jesus,” also includes collaborations with Jack Rufo, Cynthia Alexander and a European band. The tracks from the album are about life, love and relationship with God. Kitchie shared that in Love Letter, she wrote a lot of uplifting and optimistic songs.

This is different from her previous album. “For this album, we were more experimental. We tried different sounds,” Kitchie said. She also explained that they used technology to their advantage, allowing them to be more creative in making the tracks. This is proof that she is continuously evolving as an artist. Her new sound reflects a more mature Kitchie and a spiritual, contemplative nature. When asked what is her favorite song in the album, she answered “Love Letter.” She explained that the track is about finding someone who’s been looking for you. “I think that’s the best description of a love story,” she concluded.

Her stint with Caltex

Kitchie’s accomplishments and positive image as a Filipina musician were recognized by Caltex when they cast her to be the endorser for Caltex with Techron. In line with Caltex’s thrust of keeping journeys safe by having clean engines, they chose an artist who could best represent clean living.

In the launch of the commercial of Caltex with Techron at Bonifacio High Street last April 11, Kitchie shared her thoughts on the project: “This was the deal we’ve been waiting for.”

Dressed in casual yet stylish clothes, she caught the attention of the crowd with her simple and fresh aura. After rendering three songs from her new album, she imparted her experiences in making the commercial. She narrated that during the filming of the TVC, she was able to interact with the locals and visit a church in Africa.

It was apparent that both the staff of Caltex and Kitchie were happy to work with each other. Caltex representatives and Kitchie herself said that there were no hitches when they made the deal because everything just fell into place.

“There were no negotiation. In less than a week, they sent me to Africa,” Kitchie revealed.

The TV commercial, which is now airing in the country, features Kitchie and several international models playing musical instruments. A regional advertisement for Caltex, it is set to appear in seven countries.

There are many firsts for this project. For one, it is Caltex’s first time to feature a Filipina in their TV commercial. Incidentally, it is also Kitchie’s first work in endorsing a product in an international scale, a well-deserved break for the rock maiden.

Her latest hit, “Highway,” is also used for the radio advertisement of the said product. According to Kitchie, the song can be interpreted both literally and figuratively. Literally, it means keeping your engine clean for a safe journey. Figuratively, it means making the right choices in life and practising clean living. This was also the last song she wrote for her album.

With her prior successes in the field of music, her new sound and her latest feat as an endorser, Kitchie shows that she continues to grow as an artist. Her advice to aspiring musicians: “There’s no other way but to choose the right one.” She couldn’t emphasize more that clean living is the right way of life.

(By Stephanie Maureen F. Asi, Staff Writer of Daily Tribune)

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